Established in Place Vendôme for 40 years, Poiray has always surrounded itself with French reference workshops to express its creativity and expertise.
The pioneer of interchangeable watches
The House's savoir-faire is expressed through its watchmaking collections Ma Première and Rive Droite collections, whose Art Deco design has been at the heart of Place Vendôme since the 1980s. A pioneer in interchangeable watches, Poiray enables every woman to change bracelet in the twinkling of an eye, thanks to its unique ratchet opening system. Passing unabashedly from exotic skins to fluorescent calfskin, from metallic rice graiń to pearls or satin, these iconic watches can be adapted to suit any occasion.
An art deco design that has become iconic
The first timepiece signed by Poiray, the collection Ma Première bears the House 's colors through its many variations, which have become true emblems of watchmaking expertise. Its interchangeable bracelets make the Ma Première watch a collection Vendôme in its own right, and have been an undeniable success to this day.
Changeable, mischievous, chameleon-like, it comes in yellow gold, pink gold or steel, can be adorned with 2, 4 or 12 lines of diamonds, or even be sublimated in a "fully paved" version. Last but not least, it swaps Roman numerals for Arabic ones, and plays with the colors and materials of its bracelets, which can be changed at will, from exotic skins to fluorescent calfskin, from metallic rice grain to pearls or satin.
