march lab

THE FRENCH REVOLUTION IS ON THE MARCH!

March LA.B wants to honor the vintage watches that alone find favor in their eyes. A creative requirement that imposes timeless models, which will be passed on to future generations, like the most exceptional watches of past decades... The Mage-Marhic alliance focuses on its idea of aesthetics to reveal superb watches, minimalist and elegant, watches slimmer and proportioned with the elegance of today's urban dandy.

To highlight the extreme care taken in their designs, the creators of the French brand March LA.B have naturally turned to renowned collaborators in the watchmaking industry. After an initial Franco-Swiss collaboration, March La.b has now chosen to assert its "French touch" thanks to the age-old know-how of the FrenchWATCHMAKING ... By teaming up with prestigious French assemblers and leatherworkers from the Doubs region (Morteau), March La.b has chosen to scrupulously respect the principles of local watchmaking culture: technicality, reliability and precision.

March LA.B pays particular attention to a series of subtle details and meticulous finishes that give it a strong, unique identity. Skillfully crafted crowns at four o'clock, a blazon-engraved caseback, a green signature in discreet touches, contrasting treatments of polished and brushed steel, a personalized date and buckles reflecting the brand's retro spirit...

STAR SELECTION