DESIGN IN JEWELRY

Born in 1927 near Paris, Jean Dinh Van wanted to be a sailor. Fortunately for women, he decided, under the influence of his father, to create jewelry. After studying at the Beaux-Arts in Paris, he learned the craft of jewelry making at Cartier, and began a love affair with metal. This experience allowed him to forge a very personal vision of luxury and beauty.

In the mid-1960s, tired of making flowers and panthers for socialites and aristocrats, he wanted to bring jewelry to the streets. He was interested in his time, in everything that was new: the ready-to-wear of Paco Rabanne and Pierre Cardin, the furniture of Knoll, the advertising of Marcel Bleustein-Blanchet. Within a group of creators, he aspires to more modernity and wishes to take the jewel out of the constraints of preciousness. His ambition is to create jewelry to be worn every day by contemporary men and women.

This is how Jean Dinh Van founded his house in 1965 on Place Gaillon, not far from Rue de la Paix. An iconoclast, he invented essential, personal, everyday jewelry. He reverses the jewelry approach by creating jewels that are intended for those who wear them rather than for those who look at them.