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Born in 1927 near Paris, Jean Dinh Van wanted to be a sailor. Luckily for women, he decided, under the influence of his father, to create jewelry. After studying at the Beaux-Arts in Paris, he learned the craft of jewellery craftsmanship at Cartier, and began a love affair with metal. This experience allowed her to forge a very personal vision of luxury and beauty.

In the mid-1960s, tired of fashioning flowers and panthers for socialites and aristocrats, he wanted to bring jewelry to the streets. He was interested in his time, in everything that was new: the ready-to-wear of Paco Rabanne and Pierre Cardin, the furniture of Knoll, the advertising of Marcel Bleustein-Blanchet. As part of a group of designers, he aspires to more modernity and wants to free jewellery from the constraints of preciousness. His ambition is to create jewellery to be worn every day for contemporary women and men.

That's how Jean Dinh Van founded his company in 1965 on Place Gaillon, not far from Rue de la Paix. An iconoclast, he invented essential, personal, everyday jewelry. He reverses the jewellery approach, creating jewels that are more for those who wear them than for those who look at them.