ICON OF PLACE VENDÔME
The Iconic Watch Ma Première, created in 1987, a symbol of the Maison's watchmaking know-how, makes its Art Deco design one of the iconic. Changeable, mischievous, chameleon-like, it is available in yellow gold, rose gold or steel, can be adorned with 2, 4 or 12 lines of diamonds or even sublimated in a "full pavé" version. She swaps Roman numerals for Arabic numerals, plays with the colours and materials of her bracelets that can be changed at will (thanks to their unique ratchet opening system), moving without complex from exotic skins to fluorescent calfskin, from metallic grains of rice to pearls or satin.
Poiray's first timepiece, the collection Ma Première is one of the emblems of the Maison's watchmaking know-how. Its interchangeable straps make the watch Ma Première an icon of the Place Vendôme.
