HISTORY OF THE BRAND
ICON OF THE PLACE VENDÔME
The emblematic Ma Première watch, created in 1987, is a symbol of the company’s watchmaking expertise, and its Art Deco design is one of the most iconic. Changeable, mischievous, chameleon-like, it is available in yellow gold, pink gold or steel, and can be adorned with 2, 4 or 12 lines of diamonds, or even sublimate itself in a “full pavé” version. It swaps Roman numerals for Arabic numerals, and plays with the colors and materials of its straps, which can be changed at will (thanks to their unique ratchet opening system), passing without complex from exotic skins to fluorescent calfskin, from metallic rice grain to pearls or satin.
The Ma Première collection is the first timepiece signed by Poiray and is one of the emblems of the House’s watchmaking expertise. Its interchangeable straps make the Ma Première watch an icon of Place Vendôme.