POIRAY

Poiray is a French luxury jewelry and watch brand founded in 1975 by François Hérail and Michel Ermelin. Here is some key information about Poiray:

1. History and heritage: Poiray was created in Paris with the aim of offering elegant and timeless jewelry and watches. The brand was very successful in the 1980s and became iconic for its refined designs and distinctive style.

2. Design and aesthetics: Poiray stands out for its feminine and modern aesthetic. The brand's jewelry is characterized by clean lines, geometric shapes, and delicate details. Poiray watches are also recognizable thanks to their elegant design and sleek dials.

3. Iconic Symbol: The cœur entrelacé is one of the emblematic symbols of Poiray. It is often present on the brand's jewelry and watches, adding a romantic and distinctive touch to their designs.

4. Collections: Poiray offers a variety of women's jewelry and watch collections. Each collection has unique features, high-quality materials, and attention to detail. Some of Poiray's most popular collections include "Ma Première », «Tresse ", "Heart", "Fil d'Or" and "Hippogriffe".

5. Quality Materials: Poiray uses precious materials such as gold, silver, diamonds, and gemstones to create its jewelry and watches. The brand attaches great importance to the selection of materials and their quality, which is reflected in the finish and brilliance of its creations.

6. Craftsmanship and know-how: Poiray showcases traditional craftsmanship and know-how in the manufacture of its jewelry and watches. Each piece is carefully crafted by skilled artisans, giving each creation an exceptional quality.

7. Iconic Boutique: The Poiray boutique located on the famous Place Vendôme in Paris is an iconic location of the brand. This is where customers can discover and purchase Poiray creations in a luxurious and elegant setting.

8. Social commitment: Poiray is also involved in philanthropic actions and supports various charities.

Poiray is a recognized brand in the world of jewelry and luxury watches, offering elegant and timeless creations for women. Its distinctive style, attention to detail, and quest for quality make it a popular brand for lovers of jewelry and luxury watches.