PASSION, KNOW-HOW AND UNCOMPLICATED FEMININITY.

If Poiray were a letter, it would of course be a P. That of the Parisian women, the Precious Stones and the Prestige of the rue de la Paix, where the House settled in 1975 and came to upset a world, that of the Place Vendôme, sometimes frozen in its convictions as in its traditions.

Poiray is first and foremost a certainty shared by its founders, François Hérail and Michel Ermelin: whether it be rings, bracelets, necklaces or earrings, precious jewelry must be elegant, creative, wearable on all occasions and available in a variety of styles. Poiray embraced this new femininity, which was the rage in the early 1970s. At the time, it was a daring move. It was an immediate success.